Florex Academy

Florex Academy

Floristry school in central Alicante

In-person courses at our studio on Calle Colón 8. Modern floristry in small groups, with fresh flowers and professional guidance.

First group: 7 September · Limited places
Floristry workshop at Florex Academy, Alicante
About the academy

From boutique florist to floristry school

Florex is a boutique florist in central Alicante, with over 12 years of experience in the world of flowers. Now we're opening our studio as an in-person school: courses designed for you to learn by doing, from your first bouquet to the business behind it.

Who it's for

This course is for you if you're…

Beginner

You're starting from scratch and want to create your first bouquets and arrangements.

Hobbyist

You love flowers and want to give and decorate with taste and a good eye.

Future entrepreneur

You dream of opening your own flower business and don't know where to start.

Working florist

You want to refresh your style, sharpen your technique and grow your work.

In the studio

Learn by creating, with real flowers

Programme

Two courses, two paths

Choose according to your goal: create beauty for your home, or make the leap into the profession. Both are 100% in-person, in small groups.

Flowers for home

5 days · 2.5 h · groups of 4–6

The art of creating beauty at home with your own hands. A course to enjoy, build technique and take your creations home.

Each class you take home your own creation.

Class 1The secret of the perfect bouquet: the spiral

Get to know the studio, the tools (scissors, knife, wire and tape) and the materials. Learn to choose and prepare fresh flowers and make the right cut.

Hands-on

Your first spiral bouquet with rose and eucalyptus: centre, balance and the shape of the bouquet. You take it home.

Class 2Lightness and movement in the bouquet

Flower care: stem types (soft, hard and woody) and cuts to extend their life. Form theory: the open bouquet, rustic and garden styles.

Hands-on

An unstructured bouquet with rose, carnation, genista, eucalyptus and hydrangea: creating air, levels and movement. You take it home.

Class 3Kenzan arrangement

What the kenzan is, the Japanese technique and the philosophy of minimalism. The rule of thirds, lines and the direction of movement.

Hands-on

An arrangement working with line and space. Made in the studio's ceramics; if you wish, you can buy a kenzan and vase separately.

Class 4Floral foam arrangement

Composition basics: balance, proportion and focal point. How to prepare floral foam and set it in a box.

Hands-on

An arrangement in Florex's signature box with a mix of seasonal flowers: height, volume and distribution. You take it home.

Class 5Final bouquet

The linear bouquet: minimalism, lines and a star flower.

Hands-on

A modern bouquet with anthurium: direction of the lines, balance and lightness. Course close, a little celebration, diplomas and a photo session.

Professional floristry

7 days · 3–4 h · theory + practice

The florist profession, no frills. From technique to real shop work: everything you need to start working with flowers.

You receive flowers for the whole course and work with them across the 7 days.

Day 1The florist profession
Theory

The reality of the trade, the directions of modern floristry, the tools, safety and the care of cut flowers.

Practice

Professional processing of cut flowers, cleaning and preparing stems, spiral technique (basics), a green cushion and working the shape of the bouquet.

Day 2Airy bouquet and wrapping
Theory

Flower classification, the requirements of a professional bouquet, bouquet types and modern wrapping styles.

Practice

Assembly methods, spiral at different densities, a loose, airy bouquet and wrapping techniques.

Day 3Unstructured bouquet
Theory

The bouquet as composition: line, rhythm, balance and accent.

Practice

An open spiral bouquet, working with lines and dynamics, and gentle asymmetry.

Day 4Vertical arrangement
Theory

Volumetric and spatial composition, movement, growth point, proportions and the golden ratio.

Practice

Building a vertical arrangement, distributing the material and working with proportion and height.

Day 5Floral basket and colour
Theory

Working with colour and the colour wheel, using floral foam and the requirements for assembling a basket.

Practice

Floral foam technique and arranging a floral basket.

Day 6The florist in the shop
Theory

Dealing with the customer, sales psychology and working with the flow of orders.

Practice

A bouquet to the customer's order and working against the clock.

Day 7Final exam
Theory

Preparing the portfolio and reviewing the work.

Practice

A signature bouquet, a floral foam arrangement and diplomas.

Details

The practical bits

Start7 September
FormatIn-person
GroupsSmall
LocationCalle Colón 8
DiplomaIncluded
What's included

Everything ready to create

  • Florex tote bag
  • Planner
  • Florex Academy diploma
  • Pruning shears and florist's knife
  • All tools during the training
  • Flowers and materials for the hands-on work

On “Flowers for home” you take your creations with you. On the professional course you receive flowers for the whole course and work with them across the 7 days.

Prices and places

Book your place

Small groups and limited places. Early Bird price for the first intake on 7 September.

Course

Flowers for home

Early Bird
450 €400
  • 5 days · 2.5 h a day
  • Take your creations home
  • Bag, planner and diploma
  • Pruning shears and florist's knife
Book
Course · Professional

Professional floristry

Early Bird
790 €690
  • 7 days · 3–4 h a day
  • Flowers for the whole course
  • Real shop work
  • Portfolio and diploma
Book

Early Bird price valid for the first intake only. Afterwards: 450 € and 790 €.

The studio

How we work

Where

At the Florex studio, in Alicante

Classes are 100% in-person at our studio on Calle Colón 8, 03001 Alicante. An intimate space, right in the centre, with everything you need to learn working with fresh flowers.

Book your place

Shall we begin?

Limited places. Message us and we'll send you all the information on dates, programme and prices.

Florex Academy · Calle Colón 8, 03001 Alicante · info@florex.es